New trader: Hello Trixie

 

"Hello Trixie is a custom bridal and evening gown business created by Laurelle Gardiner. It’s joy and passion at its finest: bringing together a fashion designer that loves what she does, and a client, ready to see her dream dress brought to life. 
Whether she’s creating wedding gowns, bridesmaids’ dresses or evening gowns the focus is always on gorgeous fabrics, great fit and good fun. Each dress is custom made, which means one of a kind and made to fit. The client and I work together by discussing style ideas and then putting together a final design. Next we go fabric shopping, and then I get to work. We meet up over a number of weeks for fittings, until finally her dress is in her arms, safe and sound, ready for the big day." - Laurelle Gardiner 

Hello Trixie
www.hellotrixie.com
Facebook
laurellegardiner@gmail.com
Tel: 0729555186
Tel: 0729555186

Yesterday's Treasures.

We would like to welcome Vintage Rose to the I heart market! 

Vintage Rose specializes in selling previously loved retro and vintage clothing as well as unique accessories and knick-knackery. 
They stock a diverse range of genuine items dating from the 1920's to 1990's including; furs, dresses, blouses, skirts, jackets, trousers, jewellery, handbags, bow-ties, shoes, typewriters, pens and much more! 
The Vintage Rose shop a delightful store located at Rosehurst Cafe in Pietermaritzburg. 
If you are ever in the area pop in for some of the delectable desserts, browse around the shop and you can even play a spot of croquet. 

Vintage Rose will be joining us for our Winter Suitcase Showcase at Spiga with a special collection Winter coats and goodies. And they are will also be at the July I heart market with their full collection. 

Whole lot of Dirty...

Dirty collective is back at I heart market this month with some sick winter stock and collaborations from local designers. 

Locally tailored

Dirty Indigo
Good product, right message and keeping it east of the coast.

Think trendy, design and style – Dirty Indigo has it all. Described as an "indigenously" tailored product, crafted the ”old school” way, it satisfies the need for authentic localism in the City of Durban and so much more.

Where most commercial fashion brands display the usual imported humdrum, Dirty Indigo gladly stumbles through the beautiful chaos of our local culture, searching for an honest, clean, clearer and more tangible identity. The designs and styles are cut and sewn locally with each item touched by the hand of its creators from conception and artwork through to hand held screen-printing.

Owner and designer Tav Naidoo is one of I Heart Market’s fantastic traders, adding a unique and diverse element of style to the market atmosphere. We spent some time with Dirty Indigo recently to find out more about Tav’s success and inspiration for his work.

1. Tell us a bit about your product and how you started the brand Dirty Indigo?

Dirty indigo was created with the idea of Authentic Local ‘flava’. By this we mean with the chaos of our local culture. As we know, our country is filling up with international brands and there philosophies. When I walked around Durban I saw so many people
wearing t-shirts saying “I LOVE NY”, that just caused us to clinch our teeth. So from there we decided that we were going to create cutting-edge, trendy prints for t-shirts
using our city and its culture as inspiration.

The big question was…how would we get the formula right?
The plan was to keep it fresh with an ‘all hands on deck’ approach creating simple, one colour prints with a 160gm local sourced fabric base to be stitched in a local factory with our unique fit. Since the t-shirts are printed by us we ensured no mass production and no two t-shirts being the exact same.

2. How and why did you choose that name for your brand? Is there a story behind it?

The name was created from the love of denim. Dirty Indigo denim is just the way forward in our opinion and will always stand the test of time. We feel Durban is known for being a city of denim; it’s simply worn every day.

4. What inspires you to create, design or innovate?

A simple passion for fashion, design and the city of Durban.

 

5. What is unique, conceptual or interesting about Dirty Indigo?

Dirty Indigo is unique because it's all about Durban and our quality of the fabric and our prints we use sets it apart from the rest. Our prints are highly trendy and encompass an element of vintage which makes them special. Our packaging too is unique and edgy, reminiscent of those late nights and after hour’s mission for a Johnnies Roti.

6. How long have you been with I Heart Market and what do you enjoy most about it?

We have been with I Heart Market from August 2012 and it’s simple, we love the atmosphere and the trendy people that are there every month. You guys are rock stars.

7. How has Durban and living in Durban influenced your creativity?

It has inspired us to create a new fashion brand, DIRTY INDIGO . A brand that is local and creative and celebrates design and quality fashion merchandise.



Connect with Dirty Indigo for more trendy designs.

Shop, Sip and Savour

It's been a long and leisurely weekend for us here at I heart market. But, we are super excited about our Suitcase Showcase at Spiga on Monday, Family Day public holiday. 

Nestled in the village square-like courtyard at the back of Spiga we will be having a gathering of great craft and fashion, delicious Spiga take away treats, great tunes, a cupcake decorating area for kids (young and old) and general all round good family fun.
We are also having a photo competition called Capture the Heart.
Capture a photo of a heart wherever you find it.... in a shadow, cup of cappuccino, fabric.... wherever!
Instagram it, tweet it or FB it and tag both @SpigaDurban and @iheartmarket and automatically stand a chance to win an awesome hamper. 

We hope that we will be seeing you there!

See more about I heart Market and our traders on Facebook and follow us on twitter. 

Suitcase Showcase, not to be missed!

I Heart Market Suitcase Showcase

April, is certainly a month of market magic. I Heart market will be having not just one amazing market, but two, on the 1st and 6th of April. 

We have so many plans up our sleeves and we can't wait to share them.
First on our list the market on the 1st of April. We have got together with Spiga, the famed Durban Restaurant on Florida Road to bring you a wonderful day out for family and friends.

This is a unique market event, I Heart Market on a smaller yet equally special scale. So escape into a world of charm to the beautiful Spiga courtyard space for a fun day out at I Heart Market's Suitcase Showcase.

Inspired by informal, old school junk sales, the exhibiting traders will showcase their products using a smaller display area. This certainly makes for some innovative ideas as traders have to use their imaginations to create displays that define the principles of this space. This market not only has its usual impressive crafts, fashionable items and artistic expressions but other activities too. There is a 'Lil Spiga Masterchef' area for kids to make their own fun pizzas and a do-it-yourself craft area. So bring your friends and family and pop in for a day of fun and delicious Spiga treats.

Have a look at some of the wonderful displays we found, just a few ideas to excite and inspire.

Connect with us on Facebook and follow us on twitter
 



 

 

Pictures with compliments of Pinterest

Hey cutie

Mican
Mican, one of I Heart market's new traders, brings some fun to the market with a range of playful baby grows for tiny tots.

These jazzed up baby grows are all hand sewn to create interesting nostalgic outfits. They are great for any occasion and make great baby shower gifts. Visit them at the next I Heart Market and see more here  and here.

Always skip and eat your peas.

Gosh, we were so blown away by Vintage Belle, one of our new kiddies clothing stalls. 

Beautiful, high quality, well made children's clothes with a old fashioned sensibility with a contemporary twist. A truly beautiful product! 

Lollyloves is Popping Up!

Lollyloves is having its first Durban Pop Up Shop at the market on Saturday.  This online shop sells locally based designers and has some amazing pieces available.

A firm favourite is the pleated nude skirt and the peg leg trousers.

After a successful pop up shop at Arts on Main last week - I heart Market is a natural follow on.

You can find out more via their blog or Facebook event's page.

P.S:  The scoop is that there will be goodies for early bird shoppers!

what's this all about?

Hi.Our names are Anna and Saki.
We would like to introduce you to our market.
It is called the I Heart Market!



The market began in December 2008 on the pavement outside Beanbag Bohemia. It was an intimate affair to start with and has now moved into the St Mary’s church hall which is also next to Beanbag.
We aim to create a vibrant space to provide a platform for locally sourced, hand and homemade products, fresh veggies, local designers, kiddies stuff, homeware, art, ceramics and jewellery.











It's pretty cool to see how far we have come!