I heart Market: local

Showing posts with label local. Show all posts

12.6.14

I Heart Market featured in Delta Sky Market.

Better late than never... Thanks to Sarah Khan for the punt via Delta Airlines.

11.4.13

Locally tailored

Dirty Indigo
Good product, right message and keeping it east of the coast.

Think trendy, design and style – Dirty Indigo has it all. Described as an "indigenously" tailored product, crafted the ”old school” way, it satisfies the need for authentic localism in the City of Durban and so much more.

Where most commercial fashion brands display the usual imported humdrum, Dirty Indigo gladly stumbles through the beautiful chaos of our local culture, searching for an honest, clean, clearer and more tangible identity. The designs and styles are cut and sewn locally with each item touched by the hand of its creators from conception and artwork through to hand held screen-printing.

Owner and designer Tav Naidoo is one of I Heart Market’s fantastic traders, adding a unique and diverse element of style to the market atmosphere. We spent some time with Dirty Indigo recently to find out more about Tav’s success and inspiration for his work.

1. Tell us a bit about your product and how you started the brand Dirty Indigo?

Dirty indigo was created with the idea of Authentic Local ‘flava’. By this we mean with the chaos of our local culture. As we know, our country is filling up with international brands and there philosophies. When I walked around Durban I saw so many people
wearing t-shirts saying “I LOVE NY”, that just caused us to clinch our teeth. So from there we decided that we were going to create cutting-edge, trendy prints for t-shirts
using our city and its culture as inspiration.

The big question was…how would we get the formula right?
The plan was to keep it fresh with an ‘all hands on deck’ approach creating simple, one colour prints with a 160gm local sourced fabric base to be stitched in a local factory with our unique fit. Since the t-shirts are printed by us we ensured no mass production and no two t-shirts being the exact same.

2. How and why did you choose that name for your brand? Is there a story behind it?

The name was created from the love of denim. Dirty Indigo denim is just the way forward in our opinion and will always stand the test of time. We feel Durban is known for being a city of denim; it’s simply worn every day.

4. What inspires you to create, design or innovate?

A simple passion for fashion, design and the city of Durban.

5. What is unique, conceptual or interesting about Dirty Indigo?

Dirty Indigo is unique because it's all about Durban and our quality of the fabric and our prints we use sets it apart from the rest. Our prints are highly trendy and encompass an element of vintage which makes them special. Our packaging too is unique and edgy, reminiscent of those late nights and after hour’s mission for a Johnnies Roti.

6. How long have you been with I Heart Market and what do you enjoy most about it?

We have been with I Heart Market from August 2012 and it’s simple, we love the atmosphere and the trendy people that are there every month. You guys are rock stars.

7. How has Durban and living in Durban influenced your creativity?

It has inspired us to create a new fashion brand, DIRTY INDIGO . A brand that is local and creative and celebrates design and quality fashion merchandise.

Connect with Dirty Indigo for more trendy designs.

2.4.13

Fashion festival

Extreem Glamour

An outfit just isn't the same without a gorgeous accessory to complete the look.

Extreem Glamour is a small fashion label owned by local designer Zamokuhle Nsele. She will be displaying her creations at I Heart Market, showcasing her newest line of clutch purses and collar accessories. Each beautiful unique collar and the clutch bag are made by herself at her home based design studio in Mandeni.

The richly patterened fabric with bold colours elevate her designs into fashion items that make a statement and create drama.
These are a must for every wardrobe, catch Extreem Glamour at I Heart Market soon.

See more fashion forward style on her blog, Facebook or twitter.

See more about I Heart Market and our traders on Facebook and follow us on twitter.

30.3.13

Shop, Sip and Savour

It's been a long and leisurely weekend for us here at I heart market. But, we are super excited about our Suitcase Showcase at Spiga on Monday, Family Day public holiday.

Nestled in the village square-like courtyard at the back of Spiga we will be having a gathering of great craft and fashion, delicious Spiga take away treats, great tunes, a cupcake decorating area for kids (young and old) and general all round good family fun.
We are also having a photo competition called Capture the Heart.
Capture a photo of a heart wherever you find it.... in a shadow, cup of cappuccino, fabric.... wherever!
Instagram it, tweet it or FB it and tag both @SpigaDurban and @iheartmarket and automatically stand a chance to win an awesome hamper.

We hope that we will be seeing you there!

See more about I heart Market and our traders on Facebook and follow us on twitter.

24.3.13

Suitcase Showcase, not to be missed!

I Heart Market Suitcase Showcase

April, is certainly a month of market magic. I Heart market will be having not just one amazing market, but two, on the 1st and 6th of April.

We have so many plans up our sleeves and we can't wait to share them.
First on our list the market on the 1st of April. We have got together with Spiga, the famed Durban Restaurant on Florida Road to bring you a wonderful day out for family and friends.

This is a unique market event, I Heart Market on a smaller yet equally special scale. So escape into a world of charm to the beautiful Spiga courtyard space for a fun day out at I Heart Market's Suitcase Showcase.

Inspired by informal, old school junk sales, the exhibiting traders will showcase their products using a smaller display area. This certainly makes for some innovative ideas as traders have to use their imaginations to create displays that define the principles of this space. This market not only has its usual impressive crafts, fashionable items and artistic expressions but other activities too. There is a 'Lil Spiga Masterchef' area for kids to make their own fun pizzas and a do-it-yourself craft area. So bring your friends and family and pop in for a day of fun and delicious Spiga treats.

Have a look at some of the wonderful displays we found, just a few ideas to excite and inspire.

Connect with us on Facebook and follow us on twitter

Pictures with compliments of Pinterest

23.3.13

Artistic design, fair and fine

Creative Collaboration
Artist and I Heart Market trader Sue Sylvester owner of Inkanyezi recently collaborated with Mr Price Home to create beautifully designed linen products in her signature style.

This is a unique Mr Price Home collaboration. Local South African designers and artists are celebrated and featured for their talent and creative contributions through limited product ranges amongst other things.

We are so happy to hear of her success and thought you may like to see the video she is featured in. The short video, created by Rooinooi, shows Sue's studio, her stunning designs and chats briefly to the creative artist herself, giving an insight into the mind and passion behind each piece of work.

Sue is a valued trader at I Heart Market and brings a fresh approach to design, art and the creative process with both her methods of creating and the manner in which she expresses them. All these elements amalgamate into gorgeous aesthetics for the home.

Here are a few snippets from the video but you can watch it here and see more of Sue's designs on her website.

27.2.13

A flock of birds to pass your eye

Flock
This designer jewelry makes a statement.

Each item is a limited edition, stylish piece of drama that everyone wants but only you have. They are created entirely from local materials and designed by the trader herself. We are excited about this trader with her beautiful jewelry featuring feathers, charms, stones and chains.

1.11.12

Afro's Braai'd Chick'n

We are very amped to welcome aboard Afro's Chicken to the market.

Tasty chicken burgers and handmade chips served from the ubercool black trailer, come with either YOH! (hot) or KOEL (lemon) sauces for not much ZAR at all.